(847) 482-8600 info@watermarkcap.com

Watermark employs a value added approach to investing by targeting opportunities that can benefit from the unique strategic, operational and capital markets capabilities brought to bear by our team as well as our culture of focused execution. We invest both solely and in partnership with leading real estate owners and operators.

We focus our investment activities on hotels and resorts; resort residential products; recreational uses; and new-urbanism and mixed-use projects. While active in other sectors, over the course of  30+ years, our leadership has been recognized for its lodging-related investment activities and for being early trendsetters in value creation strategies ranging from the introduction of spas as part of integrated resort offerings, to operations outsourcing and the development of profitable new staffing techniques. Our team has also been early at employing similarly creative strategies in other real estate sectors including senior living. Importantly, we believe that we were among the earliest to capitalize on emerging trends over the course of multiple real estate cycles.

Target investments generally exhibit the following themes:

  • intrinsic barriers to entry such as legislated and natural growth limitations and environmental restrictions;
  • markets and assets with the potential to attract a diversity of demand as opposed to narrow customer bases;
  • scarcity value resulting from unique property characteristics, reputation, positioning or clientele;
  • assets that provide internal value-added opportunities as opposed to those where returns are predicated upon market growth or recovery; and
  • complex situations that offer multiple value creation opportunities.
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